Digital Twin Providing New Opportunities for Value Co-Creation through Supporting Decision-Making

The application of digital twins provides value creation within the fields operations and service management; existing research around decision-making co-creation is limited at this point. Prior studies have provided insights into benefits that combined both data simulation approaches; however, there remains a managerial gap. purpose paper to explore gap using input from multiple case study design manufacturing environments non-manufacturing environments. authors use ten cases how support through decision-making. were all involved in development cases. Individual biases removed by literature provide assessment dimensions allowing convergence results. Drawing on lessons cases, empirically identified eight issues need be considered when developing multi-stakeholder leads co-creation. topic has developed practice an area where exists between theory practice. A cross-case analysis was based (eight industrial two pilot-scale cases) providing empirical findings. findings describe firms can design, develop, commercialize digital-twin-enabled propositions will initiate future research.